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Push Logo Refresh
Push is a featured bar on the casino floor. I updated the original logo that was designed circa 2008 and refreshed and updated to be able to use in digital screens on property.
Electronic Table Games Large Format Marketing Collateral
Collateral designed to market new electronic table games. Large sized banners and wall wrap used to standout against the lights and digital screens of hundreds of slot machines.
Interior Elevator Wrap
A partial wrap on interior elevator doors designed, produced, and installed.
Branded Wall Wrap
Design based on brand standard guidelines. Created to wrap a temporary wall where a gift shop kiosk had been located. Design by Ben Heighway.
Super Bowl Branded Collateral
Collateral based on Super Bowl 51 brand standards provided by the NFL by Ben Heighway.
Animated Horseshoe Logo
Adding a little interest and excitement to the Horseshoe Logo
Poker Banners
The Poker Room was changed to a slot room when we reopened from COVID closure. Rather than removing or replacing the framed photos on the walls, Ben Heighway recommended hanging banners over the photos. Photography and designs by Ben Heighway.
Generic Web Banner
Generic Mobile Banner
Generic Mobile Banner
Branded Sports Book Collateral
Print designs for a CTA takeover that included print and digital signage.
Branded Sports Book Collateral
Print designs for a CTA takeover that included print and digital signage.
Sports Book Branded Digital Directional
This looping video was developed by Ben Heighway to direct guests to betting areas in The Venue.
OOH Billboard Designs
OOH Billboard designs created by Ben Heighway in the Horseshoe brand.
OOH Billboard Designs
OOH Billboard designs created by Ben Heighway in the Horseshoe brand.
Venue Artist Digital Advertisment
Video created for in-house digital screens to advertise upcoming Venue shows.
Digital Menus
Digital menus created for H Burger, one of the four food outlets at The Eatery.
Table Tent Menus
Menus created for three sided table tents for different banquet events, including Lunar New Year in Chinese.
BPI Employee Engagement Poster
Poster created by Ben Heighway to drive employee engagement. The Regional President and VP of Finance were photoshopped into the Step Brothers movie poster.
201807_SkylineStage.mp4
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